How McCracken can win

Lee Leffingwell has nearly half the votes. If you added Carole Strayhorn’s and Brewster McCracken’s votes together they would add up to the same total as Leffingwell. McCracken trailed Leffingwell by 20% in last nights vote.

So, can McCracken turn this around? Not likely. But there is a scenario by which he could make up this gap by the June 13 runoff election. It would be like the Mavs coming back from a 3-0 deficit where they are in the playoffs now, it’s never been done before.

So how can McCracken come back? He’s going to have to do a cold reboot, a complete rebirth. He will need to pick up the Carole / stop domain subsidies/ changeaustin.org vote, woo the environmentalists led by Max Nofziger, dig deeper in to his social networking / social media base, and sharpen his green / high tech message.

McCracken is going to have to revisit his position on corporate subsidies, or he’ll never get the support of Brian Rodgers and Linda Curtis powerhouse mailing list and website. He needs to do some soul searching here and have a one on one with Brian (who should have run for Mayor because he’s the Austinite most deserving and qualified for this post). He doesn’t stand a chance without the support of this major power broker who delivered the votes in the StopDomain referendum and supported Carole Keeton Strayhorn.

McCracken used Michelle Greer ( @michellegreer ), the Statesmans top social media person in Texas, and a team of social networking mavens to build up a modest following on twitter, facebook, myspace on on his blog and website. Now he needs to increase this following a hundred fold and there are social networkers in Austin like @springnet, @perrybelcher and others who have to clout and expertise to help with this.  He may have to reach out to the local team that supported Obama with a social networking strategy.

McCracken needs to re-evaluate his platform on the environment.  Max Nofziger won more votes than any other white guy in Austin election history running on an environmental platform with real substance.  McCracken has come out in support of high tech, green energy iniatives.  Now he needs to really address Austinites environmental concerns.  It would help to meet and discuss these issues with Max and other local environmental groups and leaders.

Is it possible for Brewster to come back?  Sure, it’s possible that the Mavs will win their playoff round too.  He’ll have to seriously consider the factors above in order to rise from the ashes.  It’s possible.  But it will require a complete rebirth and some major changes in his positions that encompass a wider electorate.

And here’s Michelle Greer’s take on Brewster McCracken:

This is harsh, but it just means we need a leader who actually listens to the tech community because although we often don’t realize it, our feedback is incredibly valuable and vital to the Austin economy. We need a leader who wants to expand other industries like the biotech, energy, and film sectors too, because a diversified economy is much more recession-proof. We depend on each other, believe it or not. Brewster McCracken is listening to the leaders in these communities and we need to make sure he’s elected.

Lee Leffingwell wants to focus on key city services like roads, police, etc. That’s great, but I’m sorry, the tech industry is getting more and more competitive each day. Do we want a leader who isn’t really paying attention to this stuff, or do we want someone who will actually foster relationships with business leaders to make Austin a global leader in technology, biotech, energy, music and film?

If you are with me, please consider the following actions:
1.) Remember to vote on May 9th. June 13th.
2.) Express your ideas for Austin at www.ideasforaustin.com and encourage others to do the same.
3.) Consider volunteering for Brewster. You can keep up by subscribing to the email, Twitter, and Facebook updates available at Brewster’s website.